When pondering the benefits of social media vs. But are they doing a good enough job? Are they influencing you in a way that builds trust with their product or service? Or are they just bombarding you repeatedly with the same message?ĭoes digital marketing and social media do a better job than traditional media? Let’s find out… How Social Media Has Changed Marketing They’re everywhere, doing their best to influence us with flashy ads and sales-heavy copy. Your newspaper over morning coffee, those direct mail fliers when you open the mailbox, and every billboard you drive by on the way to work are all traditional media working their way into your day-to-day life. If you turn on the TV at home, listen to the radio in the car, or read a magazine at the dentist, you’re experiencing marketing through traditional media channels. You’re likely exposed to many outlets (if not all of them) every day. The category of traditional media is a rather large. traditional media, it’s a good idea to know just what you’re stacking up.
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